Malls and Shopping Complexes

Transforming Shopping Experiences: Comprehensive AI and Video Analytics Solutions for Malls – Elevate Footfall Insights, Track Customer Movements, Optimize Parking, and Fortify Security.

The retail industry, encompassing malls and shopping complexes, stands as a vibrant hub for consumer engagement and commerce. These dynamic spaces serve as more than mere transactional venues; they are immersive environments designed to elevate the customer experience. From the layout and design of stores to the strategic placement of promotional displays, every aspect is meticulously crafted to capture attention and drive engagement. In this bustling sector, understanding consumer behavior and optimizing operational efficiency are paramount. Visitor count and demographics analysis, Customer movement trends, Customer dwell time analytics and Parking & vehicle management are critical components that contribute to the seamless functioning of malls. By harnessing the power of AI and Video Analytics, the retail industry gains valuable insights into consumer preferences, allowing for strategic decision-making that enhances the overall shopping experience.

As the retail landscape evolves, the integration of AI and Video Analytics solutions becomes a transformative force, offering unprecedented opportunities for growth and profitability. These technologies empower malls and shopping complexes to go beyond traditional methods, providing real-time insights into customer behavior, preferences, and trends. By leveraging advanced analytics, businesses can optimize store layouts, personalize marketing strategies, and implement effective security measures. The comprehensive solution not only caters to footfall tracking and movement analysis but also extends to intelligent parking management and security solutions, fostering a safer and more enjoyable shopping environment. Our distinctive offerings, including Advertisement Traction analytics and Event Traction analytics, empower mall management to make informed decisions about advertisement placement. These analytics not only assess the performance of each advertisement but also provide clear visibility into the profitability derived from the ads. Additionally, Event Traction analytics offer valuable insights into attendee demographics and person count, demonstrating the tangible impact of conducted events. The result is a symbiotic relationship where the retail industry benefits from increased operational efficiency, enhanced customer experiences, and ultimately, a boost in profits.

Industry Challenges Addressed Through Our Solutions

Our video analytics solutions not only elevate customer experiences, ensure safety, boost sales, and increase profits but also optimize vehicle and parking management. Furthermore, our cutting-edge technology enhances security, offering precise insights for strategically positioning advertisements and optimizing the layout of shops or item racks, resulting in a seamlessly integrated and profit-driven retail environment.

Security and Surveillance Challenges :
Enhancing security measures to ensure a safe and secure environment for shoppers and retailers through following solutions Read more

Intrusion detection
Blacklisted vehicle identification & alerts
Blacklisted person identification & alerts
Unattended object alerts

Customer Tracking Complexity:
Streamlining customer tracking processes to provide valuable insights into consumer behavior and preferences through following solutions. Read more

Customer tracking
Zone level analytics
Premium customer identification & alerts
Customer dwell time analytics

Parking Management Manual Procedures :
Overcoming challenges associated with manual parking management and a seamless parking experience through following solutions: Read more

Automatic vehicle counting for two wheelers and four wheelers
Automatic parking availability
Automatic Number Plate detection
Vehicle classification (Economic/ Premium class)
Premium customer vehicle identification and alerts

Strategic Planning for Store Locations :
Addressing difficulties in strategic planning for the locations of shops or shopping racks, optimizing the layout for improved customer flow through following solutions Read more

Zone level customer traction analysis
Zone wise heat map analysis
Customer movement flow tracking

Streamlining Customer Engagement Programs :
Simplifying and optimizing customer engagement programs to create meaningful and efficient interactions through following solutions: Read more

Premium customer identification & alerts
Customer behavior analytics while shopping

Performance Tracking of Ads and Events :
Overcoming hurdles in tracking the performance and assessing the worthiness of advertisements and events for informed decision-making through our following solutions: Read more

Advertisement traction analytics
Event traction analytics

Automating Footfall Counting :
Implementing automated solutions for accurate and time-efficient footfall counting, eliminating manual and time-consuming processes through our following solutions: Read more

Footfall analytics & Reporting
Person demographics analytics & Reporting

Cutting-edge solutions that cater to your requirements

Premise Security

Integrating advanced AI and video analytics technologies, our comprehensive solution is crafted to elevate security measures, providing proactive defense against potential threats. Whether it's detecting intrusions, issuing lost child alerts, identifying suspicious objects or weapons,issuing lost child alerts, monitoring no people zones, or tracking blacklisted individuals, our system guarantees unparalleled protection for your premises. Learn More

Customer Centric

Unlock the power of customer-centric enhancement with our Video-based Incident Detection System. Crafted with cutting-edge AI and video analytics technologies, our solution is designed to elevate the engagement between businesses and their clientele. Through seamless integration with diverse sub-solutions such as Premium Customer Notification, Top Visitor Identification, and New Customer Entry Tracking, this platform delivers unmatched insights, ensuring the creation of memorable and enriching customer experiences. Learn More

Person Counting and Demographics Analytics

Person Counting and Demographics Analytics counts the number of people in indoor and outdoor places along with their demographics analytics i.e. Age group classification under different age brackets (0-15, 16-25, 26-35 etc.) and Gender classification (Male/Female). Smarg's Footfall Analytics and Heat Maps solution counts people and provides heat maps and analysis of data that helps organizations to improve their market strategy and well-informed decisions.Learn More

Customer flow & Operations Intelligence

Empowers businesses to transform their operations through cutting-edge insights. This all-encompassing solution redefines the way queue management, counter management, and zone-level analytics are approached, enabling businesses to thrive in an increasingly competitive landscape. Businesses gain valuable insights into foot traffic, peak hours, zone comparative traffic flow and customer demographics, enabling targeted marketing campaigns, staff optimization, and efficient space utilization.Learn More

Advertisement & Traction Analytics

This groundbreaking product captures live video streams from above advertisements or banners, offering unprecedented insights into the impact of your ads. Utilizing our proprietary AI-based patent-pending algorithms and customized models, this solution precisely evaluates viewer engagement, empowering you to make data-driven decisions that optimize the effectiveness of your advertising campaigns.Learn More

Automatic Vehicle Counting & Classification

We offer state-of-the-art Vehicle Analytics Solution delivering automated vehicle counting and classification. This advanced system not only counts the vehicles getting entered or exiting to and from the premise, but it only distinguishes between economic and premium vehicles but also identifies specific types such as hatchback, sedan, and SUV. Experience precision and efficiency in traffic monitoring with our intelligent, real-time analytics solution.Learn More

Parking entry-exit monitoring

Parking Entry-Exit Monitoring System manages the entry and exit of the vehicles in the parking premises. The system allows a fully automatic parking system and provides a man less parking system. The system is hardware agnostic and can be easily integrated with existing hardware. The system displays parking availability at Entry gates and can be easily integrated with the parking guidance system.Learn More

Parking guidance system

Parking Guidance System guides the users and guests through the parking sites by showing the direction of the available parking slots and the number of available parking slots in various directions / pathways. It provides analytics to administrators which can help them to analyze and track premise security, surveillance, revenue and parking usage to empower them to make well-informed decisions.Learn More

Automatic Number Plate Detection

Our cutting-edge Advanced Automatic Number Plate Recognition (ANPR) revolutionary technology captures and records the ANPR of incoming and outgoing vehicles, optimizing parking management and various other applications. Leverage your existing infrastructure, utilizing the available local network of CCTV cameras, to achieve unparalleled efficiency.Learn More

Vehicle Tracking & Security System

Harnessing the potential of your existing IP cameras, it effortlessly captures and recognizes faces and number plates, permitting access only to authorized individuals and vehicles. The fully automated solution harmoniously integrates with automated boom barriers at entry and exit points. Elevate your security infrastructure to unprecedented levels with our AI-driven ANPR Face Recognition vehicle tracking and security solution, setting new standards in accuracy, efficiency, and peace of mind.Learn More

How we stand out with our product offerings

Elevating industries by addressing security, safety, operational efficiency, infrastructure constraints, and management needs, our solutions provide a comprehensive approach to overcome challenges while ensuring a seamless and secure environment.

Cloud Compatibility

Seamlessly integrate and operate within cloud environments, ensuring flexibility and accessibility for modern business needs. Provide zero capex solution with complete cloud based solutioning.

Scalable Architecture

Designed with scalability in mind, our solutions can adapt and expand to meet the evolving demands of your business, providing a future-proof foundation.

Data Security & Privacy

Prioritize the utmost security and privacy standards, implementing robust measures to safeguard sensitive data and maintain compliance with industry regulations.

Proactive System Health Monitoring

Utilize proactive monitoring tools to ensure the continuous health and optimal performance of the system, minimizing downtime and enhancing operational efficiency.

In Premise and Cloud-Based Solutions

Offer the flexibility to choose between on-premises and cloud-based solutions, catering to varied infrastructure preferences and providing adaptability to different business environments.

High Accuracy Results:

Deliver consistently high-accuracy results, utilizing advanced technologies and algorithms to ensure precision in data analytics and decision-making processes.

Video based Incident Detection System

Intelligent Video Analytics (online)

Video Analytics as a Service

Facial Recognition System

Intelligent Video Management System

Intelligent Video Analytics (Offline)